Problem

Our user interface was outdated and inaccessible. Our users' trust was at risk of being compromised as a result of our user experience not aligning with common or industry UX patterns.

How do we build job seeker trust by improving the visual fidelity of our site and not harming business metrics?

Situation

Historically, Indeed had not consistently invested in evolving visual aspects of its products’ user experience, and this diminishes trust and resulted in significant job seeker complaints. It was not streamlined or aligned with accessibility standards.

Additionally, there was previous design project executed about 2 years earlier by our design system team that released holistic changes at once, resulting in highly specific code and lingering proctor tests.

Aesthetic Usability Effect - Customers derive site trustworthiness from the aesthetic and relative usability of an experience

Solution

1. Modernize front-end user interfaces across globally, mobile web, mobile apps, and desktop
2. Update color, font type, shapes, borders, filters, iconography, elevation, and button behaviors
3. Break the UI changes into testable chunks in a series of multivariate tests so that behavioral changes can be tracked
   

Methodology

Part 1: Implement “crashtests”, which is the process of overlaying CSS on top of production-level code. This implementation strategy allows for rapid A/B testing by loading the page, then the CSS.

Part 2: Retest the components at the production-level and ensure the UI updates are as performant

Part 3: Conduct a refactoring of the entire front-end, removing the proctor gates and refining code restructure.